Company history


  • PMI Health Group is acquired by Willis Group Holdings to become Willis Towers Watson Health & Benefits. 


  • PMI Health Group's former Chief Executive Officer Chris Baldwin is presented with the Life Achievement Award at the Health Insurance Awards. The company also wins Best Cash Plans Intermediary.
  • More awards success with PMI Health Group picking up Employee Benefits Intermediary of the Year and Marketing Initiative of the Year accolades at the Cover Excellence Awards. The firm is also named Group Income Protection Adviser of the Year at the Corporate Adviser Awards.
  • PMI Health Group publishes the first of its Employee Benefits Index reports with an in-depth look into prevailing attitudes towards employee benefits among both full and part-time staff. To read the report, click here.


  • Advocate, an innovative insurance claims administration and management service, is launched by PMI Health Group.
  • The company scoops Marketing Initiative of the Year and Healthcare Intermediary of the Year at the Cover Excellence Awards. 


  • The world’s largest office products company calls upon PMI Health Group’s nurses and Occupational Health team to manage its staff medical insurance claims and provide expert advice.
  • Corporate healthcare specialist Jane Knight joins PMI Health Group as Account Director.
  • PMI Health Group picks up the Marketing Initiative of the Year accolade at the 2011 Cover Excellence Awards.
  • In July, PMI Health Group celebrated its 25th Anniversary with a garden party.


  • 28 members of the PMI Global team and their families collectively swim over 200,000 metres for the ‘World Swim Against Malaria’ appeal to raise funds for life-saving mosquito bednets.
  • A study by PMI Global reveals that 20% of companies that send employees abroad for prolonged periods fail to provide them with international health insurance.


  • PMI Global is launched, offering healthcare and risk management support to employees travelling or working abroad.
  • PMI Health Group’s Clinical Director Dr Trevor Smith is named winner of the Faculty of Occupational Medicine’s Wilf Howe Memorial Prize 2009.
  • The Company continues to scoop prestigious new business accounts including Morgan and Kellogg’s.
  • PMI Health Group is named one of Manchester’s best employers in the Crain’s 2009 Best Places to Work Awards Programme.
  • The company enjoyed a 94 per cent income retention rate from existing customers
  • PMI Health Group shrugs off the recession to post another record set of results. Turnover rose to £8.7 million from £7.9 million in 2008 – an 11 per cent increase, marking its best financial year ever. Pre-tax profit rose by 22 per cent from £1.25 million to £1.53 million.

2008 and before

  • 2008: Personal Insurance Plan is launched, an online offering marketing private medical insurance and related services to a consumer audience.
  • 2008: The Company wins a series of high profile blue chip accounts including Aston Martin, Lindt, Heinz and Eddie Stobart.
  • 2008: Matthew Baldwin takes the helm as Chief Executive on 1 July 2008.  The appointment signalled the company’s intent to remain an independent, family concern.
  • 2007: The Company scoops a succession of high profile national awards including the UK Broker Awards’ ‘Claims Service of the Year’; the Cover ‘Healthcare Intermediary of the Year’ and ‘Customer Service’ awards; the Cheshire Business Awards’ ‘Employer of the Year’; and a short-listing for the National Customer Service Awards 2007.
  • 2006: PMI wins exclusive deal to market Absencemanager, unique web-based data capture and speech recognition software which records employee absence without manual intervention. 
  • 2006: PMI is the first broker to offer an online membership administration system, allowing clients to update employee benefits membership databases themselves.
  • 2006: A record turnover of £7.2m is filed.
  • 2005: CLAIT computer literacy training is introduced for all staff.
  • 2005: Commercial insurance division established.
  • 2005: Rebranded as PMI Health Group to reflect integrated approach to employee healthcare.
  • 2003: Income protection / long term absence case management services introduced.
  • 2002: Group risk team established.
  • 2000: Major investment in IT. New Customer Relationship Management and accounting systems introduced to improve customer service.
  • 1999: Investors in People awarded.
  • 1998: Titles scooped in both the Health Insurance Awards and the Merseyside Business Awards.
  • 1997: Non-executive Chairman appointed.
  • 1994: Chief executive, Chris Baldwin takes controlling interest.
  • 1992: Corporate Medical Management is established, providing occupational health and medical insurance claims management, in response to demand from clients.
  • 1986: Healthcare insurance broker Private Medicine Intermediaries is incorporated.

If your company has healthcare or medical insurance needs, call Willis Towers Watson Health & Benefits on 01606 352035, request a callback or complete our contact form and find out how we can help you.